31 maart 2013

Good Karma

The new Good Karma collection by I am Jai is out now! It was really fun making a beauty concept for these spring/summer collection with the three target groups in mind: I am classic | I am trendy | I am colorful. The concept is inspired by the light of Dutch masterpieces and the use of it. Good Karma refers to positive, mystic and illuminated India, wannahave jewellery with gemstones combined with goldplated silver. Dutch celebrities are really loving it. Have a look at this classy brand @ www.iamjai.com .
 
 

 concept & styling Caroline Chew | photography & video Ron de Wildt | make up & hairstyling Berbe Reuverink-De Vries | model Linda Visser @MaxModels | owner I am Jai Esther Tromp

I wish you a funny easter !

All you need is a black marker and a white egg: nice & simple!
design & photography by Chew

1 maart 2013

Behind the scenes

A day of a stylist: shooting the spring/summer '13 campaign of I am Jai-jewellery in Amsterdam with al the creative people together!
 
 
concept & styling Tsai-yen Chew | photography & video Ron de Wildt | make up & hairstyling Berbe Reuverink-De Vries | model Linda Visser | owner I am Jai Esther Tromp